Launch of Angry Birds Space isn't just the rollout of the fourth game in the wildly popular pig-smashing series. It's a multimedia event.
NASA is celebrating alongside Angry Birds creator Rovio. Wal-Mart is selling a bazillion bits of Angry Birds merchandise. MTV is using the game to help fight online bullying. And in Seattle, they'returning the Space Needle into a 300-foot tall slingshot. Seriously.
But all that sizzle means nothing without the steak. Is Angry Birds Space worth buying? Or is it just more of the same from a franchise that has, at this point, been emulated (or downright copied) by dozens of other app makers?