
Microsoft
is setting the price of its new Surface tablet below comparable
versions of Apple iPad, signaling its intent to grab a slice of the
booming tablet market.
The world's largest software company, which announced its surprise foray into computer manufacturing in June, said it would sell a 32-gigabyte (GB), Wi-Fi only version of its tablet at $499, versus $599 for a comparable version of Apple's new iPad.
Microsoft's tablet, which is taller and slightly heavier than an iPad, will go on sale on October 26 as the company launches the new touch-friendly Windows 8 operating system. A limited number will be available for pre-order from a Microsoft website from Tuesday morning.
The company is hoping the Surface - along with Windows tablets from other hardware makers - will challenge the dominance of Apple's iPad, which has 70 percent of the tablet market after essentially inventing the category in 2010.
The iPad's popularity demolished the market for mini-laptops called netbooks, and crimped the sales of full-scale PCs, eating away at Microsoft's Windows market.